



Discovery

Explore

- Market landscape
- Trends
- Route to market
- User insight research
- Stakeholder research
Innovate

- Idea generation
- Group intelligence
- Scenario modelling
- Innovation analysis
Prove

- User scenario
research
- Proof models
- Feedback iterations
Integrate

- Visual business case
for market research
- IP strategy

Creation

Analyse

- Problem definition
- Production factors
- Brand strategy
- System analysis
- Service analysis
- Sustainability
- Cost factors
Conceptualise

- Idea generation
- Human factors
- Brand values
- Experience design
- Model making
- Visualisation
- Proof of principle
Detail

- Engineering
- CMF
- FMEA
- Supplier liaison
- Costing
- DFM
Document

- Production
specification
- IP drawings

Realisation

Prototype

- Rapid prototyping
- Assembly
- Evaluation
- Value engineering
Manufacture

- Component sourcing
- Sampling
- Process development
- Pre-production handover
Promote

- Digital video
- Animation
- Photo-realistic images
- Training material
- Instruction manuals
- Exhibition graphics
- Packaging
Complete

- Information handover
- Evaluation