![](https://static.wixstatic.com/media/ce092b_09da0533ec4749aca1fd3cbf3f2dc884~mv2_d_1200_3300_s_2.png/v1/fill/w_1200,h_3300,al_c,q_95,enc_avif,quality_auto/ce092b_09da0533ec4749aca1fd3cbf3f2dc884~mv2_d_1200_3300_s_2.png)
![](https://static.wixstatic.com/media/ce092b_d817f4e14f57414799ec3c36558a51e1~mv2_d_1200_2227_s_2.png/v1/fill/w_1200,h_2227,al_c,q_95,enc_avif,quality_auto/ce092b_d817f4e14f57414799ec3c36558a51e1~mv2_d_1200_2227_s_2.png)
![](https://static.wixstatic.com/media/ce092b_ae7d81237fe54dd29f6020cb61292c14~mv2.png/v1/fill/w_1200,h_1147,al_c,q_95,enc_avif,quality_auto/ce092b_ae7d81237fe54dd29f6020cb61292c14~mv2.png)
![](https://static.wixstatic.com/media/ce092b_05e37881db4848b88c84e53d0bdc8a23~mv2.png/v1/fill/w_100,h_100,al_c,q_95,enc_avif,quality_auto/ce092b_05e37881db4848b88c84e53d0bdc8a23~mv2.png)
Discovery
![](https://static.wixstatic.com/media/ce092b_6116a75b5cd64bc59bf9f32e2e9f65ae~mv2.png/v1/fill/w_710,h_100,al_c,lg_1,q_95,enc_avif,quality_auto/ce092b_6116a75b5cd64bc59bf9f32e2e9f65ae~mv2.png)
Explore
![](https://static.wixstatic.com/media/ce092b_36ad9b4f8a6349ea8efc580c27f8c44b~mv2.png/v1/fill/w_95,h_95,al_c,q_95,enc_avif,quality_auto/ce092b_36ad9b4f8a6349ea8efc580c27f8c44b~mv2.png)
- Market landscape
- Trends
- Route to market
- User insight research
- Stakeholder research
Innovate
![](https://static.wixstatic.com/media/ce092b_08daae49d2a7422f9d1cabf8bb78b024~mv2.png/v1/fill/w_76,h_100,al_c,q_95,enc_avif,quality_auto/ce092b_08daae49d2a7422f9d1cabf8bb78b024~mv2.png)
- Idea generation
- Group intelligence
- Scenario modelling
- Innovation analysis
Prove
![](https://static.wixstatic.com/media/ce092b_35bf278e58384984968f730e0320eb84~mv2.png/v1/fill/w_93,h_90,al_c,q_95,enc_avif,quality_auto/ce092b_35bf278e58384984968f730e0320eb84~mv2.png)
- User scenario
research
- Proof models
- Feedback iterations
Integrate
![](https://static.wixstatic.com/media/ce092b_faac4f1831304533bc0a32f507a0f23b~mv2.png/v1/fill/w_114,h_75,al_c,q_95,enc_avif,quality_auto/ce092b_faac4f1831304533bc0a32f507a0f23b~mv2.png)
- Visual business case
for market research
- IP strategy
![](https://static.wixstatic.com/media/ce092b_4b550495dadf454fa2d5c531898e33ed~mv2.png/v1/fill/w_100,h_100,al_c,q_85,enc_avif,quality_auto/ce092b_4b550495dadf454fa2d5c531898e33ed~mv2.png)
Creation
![](https://static.wixstatic.com/media/ce092b_6116a75b5cd64bc59bf9f32e2e9f65ae~mv2.png/v1/fill/w_706,h_100,al_c,q_85,enc_avif,quality_auto/ce092b_6116a75b5cd64bc59bf9f32e2e9f65ae~mv2.png)
Analyse
![](https://static.wixstatic.com/media/ce092b_0ff65575660746a3909166ce9ba30db2~mv2.png/v1/fill/w_103,h_100,al_c,q_85,enc_avif,quality_auto/ce092b_0ff65575660746a3909166ce9ba30db2~mv2.png)
- Problem definition
- Production factors
- Brand strategy
- System analysis
- Service analysis
- Sustainability
- Cost factors
Conceptualise
![](https://static.wixstatic.com/media/ce092b_340e31688b724c819b92888437b907ae~mv2.png/v1/fill/w_74,h_100,al_c,q_85,enc_avif,quality_auto/ce092b_340e31688b724c819b92888437b907ae~mv2.png)
- Idea generation
- Human factors
- Brand values
- Experience design
- Model making
- Visualisation
- Proof of principle
Detail
![](https://static.wixstatic.com/media/ce092b_14f79a6693204e73837533343fa18e94~mv2.png/v1/fill/w_138,h_85,al_c,q_85,enc_avif,quality_auto/ce092b_14f79a6693204e73837533343fa18e94~mv2.png)
- Engineering
- CMF
- FMEA
- Supplier liaison
- Costing
- DFM
Document
![](https://static.wixstatic.com/media/ce092b_199f7757256b4b6190e6920fc45495dc~mv2.png/v1/fill/w_74,h_90,al_c,q_85,enc_avif,quality_auto/ce092b_199f7757256b4b6190e6920fc45495dc~mv2.png)
- Production
specification
- IP drawings
![](https://static.wixstatic.com/media/ce092b_e5fd261613b944f2a145ecd157e65f1c~mv2.png/v1/fill/w_81,h_100,al_c,q_85,enc_avif,quality_auto/ce092b_e5fd261613b944f2a145ecd157e65f1c~mv2.png)
Realisation
![](https://static.wixstatic.com/media/ce092b_6116a75b5cd64bc59bf9f32e2e9f65ae~mv2.png/v1/fill/w_706,h_100,al_c,q_85,enc_avif,quality_auto/ce092b_6116a75b5cd64bc59bf9f32e2e9f65ae~mv2.png)
Prototype
![](https://static.wixstatic.com/media/ce092b_c46ede0adc12452aa146051168a079d7~mv2.png/v1/fill/w_95,h_95,al_c,q_85,enc_avif,quality_auto/ce092b_c46ede0adc12452aa146051168a079d7~mv2.png)
- Rapid prototyping
- Assembly
- Evaluation
- Value engineering
Manufacture
![](https://static.wixstatic.com/media/ce092b_0ed7d33af73c4d0eb803044016f2b945~mv2.png/v1/fill/w_71,h_90,al_c,q_85,enc_avif,quality_auto/ce092b_0ed7d33af73c4d0eb803044016f2b945~mv2.png)
- Component sourcing
- Sampling
- Process development
- Pre-production handover
Promote
![](https://static.wixstatic.com/media/ce092b_910b805754cc4b9eb673ccee07bf1f3d~mv2.png/v1/fill/w_123,h_85,al_c,q_85,enc_avif,quality_auto/ce092b_910b805754cc4b9eb673ccee07bf1f3d~mv2.png)
- Digital video
- Animation
- Photo-realistic images
- Training material
- Instruction manuals
- Exhibition graphics
- Packaging
Complete
![](https://static.wixstatic.com/media/ce092b_b5ced23197124c3a999879a70b2dbe2a~mv2.png/v1/fill/w_99,h_80,al_c,q_85,enc_avif,quality_auto/ce092b_b5ced23197124c3a999879a70b2dbe2a~mv2.png)
- Information handover
- Evaluation